top of page
LifeWorks
Promote this non-profit organisation digital performance
CLIENT
​
LifeWorks Relationship Counselling and Education Services
PROJECT
​
Consulting, Copywriting, Market Research, Website and Promo Banner ads
​
LifeWorks, a national leader in non-profit family relationship counselling and education services, aims to promote healthy, respectful and fulfilling relationships within the Victorian community. Digicap worked in a strategic partnership with LifeWorks to define their point of difference through launching strategic media campaign.
ROLE
Web design
Banner ad design
​
TOOLS
Photoshop
Illustrator
Google WebDesigner
​
​
project brief
LifeWorks Relationship Counselling & Education Services
As a not-for-profit organisation aiming to promote healthy and respectful relationships, LifeWorks is committed to providing affordable professional counselling, family dispute resolution, mediation and education for individuals, couples, families, children and adolescents; also including a range of consulting services to resolve conflict in workplaces (bullying, harassment, discrimination issues) and training programs to build competence and resilience.
After conducting in-depth interviews and auditing their old website's performance, Digicap identified that there's a confusion existing within their provided services leading to functional disconnects between the organisation and their target audiences. People simply did not realise LifeWorks's tangible impact on at-risk youth and families.
​
Bringing it to life
To improve LifeWorks's external communication and minimise audiences' confusion towards their services, Digicap developed a suite of landing pages, promo banner ads and EDM, introducing LifeWorks's extensive range of counselling services with accurate description and depiction of the organisation's mission; from marriage guidance, family dispute resolution, to inter-country adoption support.
​
LANDING PAGE
​
EDM
bottom of page